The answer to this question may seem obvious to some but it comes up a lot. And over the years, we've found a few approaches that you may find helpful to hear. This article is not about how to identify which gear you should buy but more about how to find it once you know what gear you want. And for anyone looking for free gear, sorry… that's not what this article's about either. :-)
New To Me
When we're talking about new photo gear, let's make sure to include gear that's new to you and that includes pre-owned (aka used) equipment. In this direction, I like working with KEH.com but I've also been known to buy directly from other photographers through craigslist - knowing the latter approach has a lot more risk.